Location: Surat
Status: Completed
Area: 300 sqft
Client: Chetna
Year: 2016
Programme: Retail

Standing at the junction of the dense shopping complex, a small shop decorated with a vintage door that has potential to attract the customers, stands out amongst its neighbourhood.The design includes two spaces, the workshop, the display and customer engagement space.

The major constraint of the boutique was its area, breaking the typical notion of a fashion boutique. Conventions demand a big space for exhibits and customer engagement; however, the design was conceptualized to provide sufficient and workable space for all the functions. The door in the entrance is a double shutter vintage door. The placement of vintage receptacle and bench binds the roots of Indianness to space inside.The lights have been arranged that the products are kept in focus throughout. The ceiling, as well as the fixtures for lighting, have been intentionally toned in dark shade, which would restrict visual connection beyond the eye level.

Together with the minimalistic interior space featuring red walls and brown wooden flooring, the store develops a bright yet introvert and inviting atmosphere for the customers browsing through a well-curated selection of premium ethnic wear.

Reflex Boutique - Yellow Studios
Reflex Boutique - Yellow Studios
Reflex Boutique - Yellow Studios
Reflex Boutique - Yellow Studios
Reflex Boutique - Yellow Studios